PGI has presented the Al Dakhiliyah Tourism Development Master Plan to His Excellency the Minister of Tourism of the Sultanate of Oman


Muscat – April 18th, 2019 – Pas Grau International (PGI) has presented to the Ministry of Tourism of the Sultanate of Oman the outcome of Al Dakhiliyah Tourism Development Master Plan (TDMP) developed in the last year.

In this assignment, PGI’s Tourism Destinations division has been working in partnership with 23 Degrees North, an Omani architectural firm, and Norplan, international infrastructure advisors, together with tourism officers from the Planning Department from the Ministry of Tourism and Al Dakhiliyah Tourism Directorate.

The presentation was attended by His Excellency Ahmed bin Nasser al Mehrzi, Minister of Tourism and Her Excellency Maitha Al Mahrouqi, Vice-Minister of Tourism, together with Ministry’s top-level officials.

PGI’s presentation covered the analysis of the tourism sector in the Governorate, shared the Vision established for the Tourism Development Master Plan until 2040 and described the highlights for the Tourism Master Plan’s priority projects to be launched during Phase 1 (2020-2025).

The Governorate of Al Dakhiliyah is renowned for its rich cultural heritage, being the birthplace of the third branch of Islam, and its natural landscapes, especially the mountains of Jabal Shams and Jabal Akhdar, in the Western Hajars.
Tourism development in Al Dakhiliyah will come in hand with economic growth and an increase in social welfare, as new employments will be created in the Governorate. Local population’s involvement in tourism, by offering unique and authentic experiences, will be key for the success of the plan as SMEs and local workforce will play an essential role in future tourism development.

PGI has also developed a strategy to attract investors for the development of the tourism projects that will take place in the next five years. New investment brochures have been designed, a roadmap for next steps has been proposed and an investor search methodology has been outlined.

During the presentation to the Minister, PGI received positive feedback from the stakeholders and is looking forward to seeing how the defined projects come to reality in the coming years.