Grandvalira closes the winter season having increased its ski pass sales
Grandvalira closed the ski season 2016–2017 and experienced a 2% growth in the sale of ski passes, increasing foreign strategic markets and continuing to develop new markets. Furthermore, Grandvalira maintains a constant tendency for growth of about 1,8 million ski days. This growth trend places it among the world’s 15 ski resorts with the highest influx of skiers and improves brand awareness.
Even though the season began with irregular snowfall, the Andorran resort ensured that skiers were able to practice winter sports from the very first day and throughout the entire season, amidst the largest ski resort in the Iberian Peninsula. This was made possible thanks to the hard work of Grandvalira’s ski professional management and operations: snow production was higher than in previous seasons.
This season Grandvalira invested €13 million euros in improving customer experience, with the installation of new ski lifts, the preparation of new slopes, improvements to services and a wider and improved range of cafés and restaurants. These investments help to explain the positive results achieved in our customer satisfaction surveys.
Another one of the milestones achieved by The Snow Domain was to climb one position in the prestigious study published by Swiss consultant Laurent Vanat, which analyses the international snow sector. Grandvalira currently holds the 15th position in terms of the number of days of skiing per season.
The competitions calendar was also successful in each one of the sporting events that were hosted at the resort: Freeride Junior World Championship, Total Fight Masters of Freestlye, Speed Skiing World Cup. Grandvalira is already organizing the next important sporting events for the 2017–2018 and 2018–2019 campaigns.
PGI Management is owned by SAETDE who is responsible for the operations in Grandvalira Ski Resort.